About

Kristie Lyons is a strategic, data-driven B2B marketing leader driving global demand generation and Account-Based Experience across the full funnel. Her career is built on designing and scaling high-impact marketing campaigns that connect strategy to measurable pipeline and revenue outcomes.

She has successfully built and expanded GTM campaign programs on a global scale, increasing geo contribution by 30%. She translates global strategy into regional execution, partnering closely with aligned teams across NAR, EMEA, LAR, META, PRC, and APJ to ensure consistency, relevance, and performance in every market.

She delivers 9x returns and brings structure to complexity, installing Agile-inspired campaign models that enable analytics-led, full-funnel execution.